The age of “mobile revolution” is here. The consumer behavior is slowly and steadily shifting focus from desktops and laptops to the smartphones. In this scenario, many questions arise, what is the effect of this revolution on the marketers? How does the SEO perform? What is the impact of mobiles ads as against their desktop counterparts?
Coming to mobile advertising. It is quite easy for big brands to be in the top spot but what do a small or a mid-size businessmen with a great idea and how do you gain visibility for your idea and your business. Let’s go back to the fixed line internet, how did it work then? You had to ensure that your website, what you have to offer comes up in the top 10 search results on Google or any other popular search engines. This way you get free or cheap traffic to your website and you are in business. Seeing your site on that list was like gift hampers on online grocery store had been handed to you by Google. If you don’t manage to be listed on the top 10 of these search results when using the relevant keyword on which you are building your business on then you are in trouble.
How does this translate to a mobile, in mobile you have to be on the top 25 list of the download charts else you are not going to be found. There are ways to get yourself up there. Research has shown that 96% of browsers visit the web page of the top 25 at least once a week. You need to be up there, and to get up there you need to advertise.
The handset is far smarter, the data more reliable, internet plans became affordable and the user interface is super friendly, all this led to a boom in in the mobile web traffic and with it followed a boom in the mobile search.
Mobile Ads provide an opportunity to reach people by offering them something they want. Good apps are quick, free, and easy to download. They work for all software versions without crashing, they have clear, and they are more fun than desktop sites. Hence it follows that these ads would get more traffic to your website increasing its SEO standing. Mobile ads are more reactive in terms of hit and click options. With a smartphone, clicking becomes easier and people who browse through a mobile are more often than not passing time or are window browsing, that leads them to click on the attractive mobile ads that offer incentive such as affordable hamper in Singapore or even attractive products more often than the desktop ones.
Advertising has shifted from TV to desktop and now to the palm of your hands. With connectivity increasing a time decreasing, no one sits down at a computer anymore. Mobiles is where it all happens.