A customer’s purchasing decisions can be impacted through the surrounding environment of your store. In fact the effect can be up to 70%. For some products is all about the presentation therefore here are a few tips that can help to make the product presentation of your store better.
Get the attention of your customers
Your sales increase will happen if you can get the attention of your customers to the products that you want to sell. One method of doing this is to put those products on a retail display and by doing so you can separate that particular product from the rest of the products in your store. This is mostly used to at point of sales advertising for high valued products and products that are new to the market.
Integrate with product information
Giving information to your customers is another way to market your products and increase sales. Create different types of signs and graphics to get your customers to focus on the product that you want to sell. For this you can use brochures, flyers, LCD screens and touch pads to give information to your customers. By helping the customer to understand the benefits and the feature of the product you can actually increase the chances of higher sales.
Differentiate the special products
If you have featured products then you need to make sure that it stands out from the rest. For this again you can use a pop up display in Singapore. Here you need to design your store floor in a way that it will feature that product well. So places these displays in place that can be seen by more than one area of the store, place it near the entrance or near the cashier. Through strategic marketing like this your customers will take a closer look at the featured products and through this customer will also buy high valued items without even looking for it.
Keep it simple and uniform
Remember that you do not want to overdo at this type of marketing in your store. Keep in simple and uniformed. If you have more than one display area then you can design each one separately but make sure that one brand message is expressed through all the different designs and that the customer will not get confused regarding what you are trying to sell.
These types of point of sales marketing idea are actually not an overhead cost. It is actually a very important aspect that can affect the sales of your store. Do it wrong and you may not get any benefit from it but if you do it right then you will see an improvement on your sales especially when it comes to selling out a particular brand at a given time